The fact that buying decisions are made by the subconscious mind has become common knowledge in the marketing field. Brand experts such as Martin Lindstrom, and the Nobel prize winner of Economics Daniel Kahneman, amongst others, support this finding. The increasing interest in grasping subconscious drivers of decision-making has influenced the way in which lead marketers and brands understand their consumers currently. Nike, Coke and Target are a few of the key players applying Neuromarketing, Behavioural Economics, and Behavioural sciences in general when understanding their target market. Read More
What are the roots of innovation as a social process
and what is the relevance of the social nature of engagement in developing
strategies for a social business?
Pentland’s The roots of innovation, “The
actions and attitudes of our co-workers influence our actions more than logic
or rational arguments…we learn from our close circle (kith) complex habits of
Research has demonstrated that creativity increases
amongst teams that are socially tight and whose members interact with one
another on a regular basis. Read More
Because of my work, I spend a great deal of my time not only understanding, but designing strategies and advising on products that modify behaviours. As challenging as this can be it is also a fantastic way of testing how successful the power of building habits is.
There is a number of sources I quote often when talking about this topic. I recently found one that explains how to create new habits in a very succinct way. Have a look and tell me what you think. Read More
Try to answer the following problem:
A bat and a ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost? Read More
My line of work entails keeping close track of cultural trends in the digital technology field.
The trend I’ve picked in this occasion points out a common behaviour amongst mobile Internet users, which is their reluctance to produce and manage their own online content. This refers specifically to commenting on websites, micro-blogging, and blogging.
I have observed how people use digital and mobile technology in South Africa for 3 years. Data shows an incremental connectivity from mobile phones, but restricted online activity. The time users spend online is short, and given that the majority of them keep account of this as the airtime has high costs, their online engagement is limited. Due to these reasons, amongst others, users perform searches but upload very little content. Read More