German car manufacturer
2016

Summary
Me and a team of designers and a creative director were briefed to design a peer-to peer ridesharing digital solution. The job entailed design research, ideation, prototyping, iterations and user testing. The outcome was a ridesharing app that allows people go to events easily and safely by connecting them with Facebook friends, and people attending the same events as them. 

Brief
To design a digital solution that caters for the future of peer to peer ridesharing. 

Approach
The success of this project greatly relied on clearly defined team roles and working in an agile manner. The design phase started with design research with 6 extreme potential users and non-users of peer to peer ridesharing services. 

Expert interviews with start ups in the sharing economy field also took place. 

The process was done in a lean manner, with iterations during each phase. 

The process followed design thinking principles of design research and ideation, combined with constant user testing and iterations. 

Challenges
A highly competitive environment with big players leading the way. 

A broad brief that needed to be narrowed down in order to be solved. 

Low uptake in the UK market, thus a focus on behaviour change was needed. 

Results 
A minimum viable product that could solve the problem of peer to peer ridesharing by making it safe and convenient.

A solution aligned with the client's brief and to their expectations.