About

I believe in doing work that has an impact in the world.

I have over 20 years of experience helping clients understand people's behaviours, designing and delivering digital services and products.

I have been part of large digital transformation programmes, where I have identified value propositions of current and future products and services, set up design capabilities, led design teams, designed research and design methodologies and scoped and delivered service design and research projects. In other roles I have designed new digital platforms, end-to-end services and contributed to the creation of operating models.

My main skills are:
- Planning, managing and delivering design projects from discovery through to testing/prototyping.
- Applying agile ways of working and delivery across multiple projects.
- Designing service design and research methodologies to address complex problems (i.e. Jobs to be done, user segmentation, behavioural analysis, etc.).
- Concept and prototype testing (Analogue and software).
- Liaising and securing buy into design projects with senior stakeholders.