Marketplace service design and training
Training of a multi-disciplinary team of 11 people on service design and lean UX techniques to launch an IT services marketplace.
October 17- March 18
To help the business build an internal service design capability that supports the development of services across different teams.
Training of 11 people on all stages of the design thinking methodology and lean start up techniques to design an IT services marketplace. I created training materials, tools, designed activities and helped the team ideate the concept to be prototyped and tested.
Approach: Designing and testing hypotheses early
Helping a multi-disciplinary team design a marketplace posed the challenge of formulating a strong hypothesis early enough to test and iterate the concept and the prototype of the service in 3 months. Given that the team was inexperienced in doing service design, the approach to the training combined lean methods that allowed them to arrive to the ideation phase relatively quickly.
The training contents for the discovery and define phases taught how to formulate a problem statement and hypotheses based on assumptions, how to prioritise those based on design research methods, how to synthesise information and prioritise opportunity areas, journey mapping, service blueprinting, and how to formulate and test a service vision. In addition to applying the service design methodology, the team had to assess the back end of the as is and future marketplace experience, and understand the existing and prospective capabilities for the service to take place.
Reflecting back on the process, it is fair to say that more time should have been given to properly researching and defining the problem. The team felt the pressure due to the urgency of the launch, which made it difficult to uncover non-obvious insights and dig further into specific aspects of them.
The highlight of the project was that the concept the team arrived to was guided by a human and not a business need, as it was originally envisaged.
The preparation for the following phases of the project will focus on ideating concepts that solve one specific problem that can be made into low fidelity prototypes to be tested with users.
In the next phases the team will focus on building low fidelity prototypes of one of the concepts and testing it until it is ready to be wireframed. This phase will include a developer in the team who can guide and inform the build phase.
An internal IT services marketplace that initially will host 3 services that users across the entire organisation can use. All the services will be designed guided by service design