The fact that buying decisions are made by the subconscious mind has become common knowledge in the marketing field. Brand experts such as Martin Lindstrom, and the Nobel prize winner of Economics Daniel Kahneman, amongst others, support this finding. The increasing interest in grasping subconscious drivers of decision-making has influenced the way in which lead marketers and brands understand their consumers currently. Nike, Coke and Target are a few of the key players applying Neuromarketing, Behavioural Economics, and Behavioural sciences in general when understanding their target market. Read More
Try to answer the following problem:
A bat and a ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost? Read More
When I first took an interest in learning how to influence people’s behaviour, there was something creepy about it. The topic reminded me of those conspiracy films that show us how our minds and personal decisions are manipulated by super-structures and systems such as governments and corporations.
I decided I wanted to understand thoroughly what goes on behind decision-making, and whether we are as susceptible to being manipulated as these theories state.
These are my take outs from the literature I read this year. I would like to share them with you, and point out that this work is in progress and I am still getting my head around some of the concepts. Read More