• Work
  • About
  • Blog
  • Public speaking
  • Press
Menu

Marcela Ospina

Service design, user research, product management
  • Work
  • About
  • Blog
  • Public speaking
  • Press
200px-Thinking,_Fast_and_Slow.jpg

Think fast, think slow by Daniel Khaneman

May 26, 2013

Try to answer the following problem:

A bat and a ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost?

Read More
In Behavioural economics, Daniel Kahneman Tags Behaviour change, Behavioural economics, Marketing and behaviour
1 Comment

Latest Posts

Featured
Aug 10, 2023
Dystopian love and the intricacies of dating in 2023: A story of hope despite its title
Aug 10, 2023
Aug 10, 2023
Jan 15, 2019
10 Transformation Lessons from My 2018
Jan 15, 2019
Jan 15, 2019
Nov 19, 2018
Why helping teams adapt to change is the main design problem and why should leaders care?
Nov 19, 2018
Nov 19, 2018
Jun 3, 2016
Why Hyper Island at 35: The personal side to my career decision
Jun 3, 2016
Jun 3, 2016
Aug 27, 2014
On thick data, and interpreting the meaning of phenomena
Aug 27, 2014
Aug 27, 2014
Jun 6, 2014
Chronicles of fieldwork in Luanda: understanding mobile engagements
Jun 6, 2014
Jun 6, 2014
Dec 17, 2013
Cultural and social trends on digital and mobile 2014
Dec 17, 2013
Dec 17, 2013
Dec 13, 2013
Some personal humble wisdom
Dec 13, 2013
Dec 13, 2013
Sep 26, 2013
The art and science of changing behaviour applied to marketing strategies
Sep 26, 2013
Sep 26, 2013
Sep 3, 2013
Innovation as a social process for effective engagement
Sep 3, 2013
Sep 3, 2013